RECOGNIZING EXCELLENCE. INSPIRING TRUST.

Recognizing Southern Africa's Most Trusted Brands,
Visionary Leaders &
Innovative Enterprises

SABQA celebrates organizations and leaders driving economic growth, innovation, customer excellence, and sustainable impact across the region.

500+
AWARDED BRANDS
16+
SOUTHERN AFRICAN MARKETS
50,000+
CONSUMER VOTES
100+
INDUSTRY CATEGORIES
The SABQA 2026 Award

The Seal of Excellence
Africa Has Been Waiting For.

Verified  ·  Trusted  ·  Celebrated Across Africa

When your brand carries the SABQA Award, it carries the weight of public trust, independent research and continental recognition. It is not just a trophy — it is the highest seal of quality and reliability a brand can earn in Southern Africa.

Public Voted 40% of every score comes directly from consumer votes — real people, real trust.
Independently Researched 60% assessed through rigorous, impartial research and expert judging panels.
Pan-African Recognition Recognised across 16+ Southern and East African markets.
Nominate Your Brand Cast Your Vote
SABQA 2026 Award Trophy
Platinum Winner 2026

AWARD CATEGORIES

Celebrating Excellence Across
Every Industry

EXPLORE ALL CATEGORIES →

Manufacturing Excellence

Secure. Strengthen. Sustain.

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Technology & Innovation

Innovate. Transform. Elevate.

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Financial Services

Secure Today. Prosper Tomorrow.

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Tourism & Hospitality

Crafting Experiences. Creating Memories.

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Agriculture & Agribusiness

Nourish. Grow. Sustain.

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Construction & Infrastructure

Build Today. Transform Tomorrow.

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Education Excellence

Empower. Advise. Prosper.

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Healthcare Excellence

Compassionate Care. Healthier Tomorrows.

View Details

SABQA 2026 EDITION

An Evening That Made History

The 2025 SABQA Gala brought together over 2.5 million registered voters, 388 nominated brands and 15 distinguished guest speakers from 13 Southern African countries — a landmark celebration of quality, innovation and excellence held at the Mulungushi International Conference Centre, Lusaka, Zambia.

SABQA 2025 Award Winners Group Photo
Winners' Night

Celebrating Southern Africa's Most Trusted Brands

Hundreds of award-winning businesses and leaders came together on stage at the Mulungushi ICC to receive the prestigious SABQA Quality Seal of Excellence.

SABQA 2025 Edition Stats Infographic
By the Numbers

746 Million Votes. 388 Brands. 13 Nations.

The scale of public participation made the 2025 edition the most credible business awards in the region — voted entirely by the people.

SABQA 2025 Guest Speakers Lineup
Guest Speakers

15 World-Class Thought Leaders on One Stage

Industry pioneers from the UAE, Uruguay, India, Czech Republic, Cameroon, Iran and across Africa shared insights on quality, sustainability and global trade.

746,836,602Votes Cast
2,562,105Registered Voters
388Brands Nominated
15Guest Speakers
13SADC Countries
Live band entertainment at the SABQA Gala
Live Entertainment
Gala dinner catering spread
World-Class Catering
VIP guests at the awards dinner
VIP Guests & Delegates
Industry delegates at the awards
Industry Leaders
Brand teams at the ceremony
Brand Delegations
Guests networking at the ceremony
Networking & Celebration
Award ceremony guests
Award Recipients
View 2026 Gala Details  

SABQA 2026 NOMINATED BRANDS

Brands Competing for Excellence

The following leading organisations have been nominated by the public to compete in the SABQA 2026 Awards — representing the very best in quality, service, and innovation across Southern Africa. These are the brands that consumers trust, celebrate, and choose every day.

MTN Zambia logo
MTN Zambia Telecommunications
NOMINATED
Zambeef Products PLC logo
Zambeef Products PLC Food & Agribusiness
NOMINATED
Zambia Sugar logo
Zambia Sugar Food Manufacturing
NOMINATED
Zambia Airways logo
Zambia Airways Aviation & Travel
NOMINATED
Econet Wireless logo
Econet Wireless Telecommunications
NOMINATED
FNB — First National Bank logo
FNB — First National Bank Banking & Finance
NOMINATED
Trade Kings Group logo
Trade Kings Group FMCG & Manufacturing
NOMINATED
Big Tree Beverages logo
Big Tree Beverages Beverages & Drinks
NOMINATED
Pembe Flour Mills logo
Pembe Flour Mills Food Processing
NOMINATED
Mount Meru Millers logo
Mount Meru Millers Agro-Processing
NOMINATED
Movit Products logo
Movit Products Beauty & Personal Care
NOMINATED
Wild Cat Energy logo
Wild Cat Energy Energy & Beverages
NOMINATED
Prime Paints logo
Prime Paints Construction & Paints
NOMINATED
Sparc Systems Limited logo
Sparc Systems Limited Information Technology
NOMINATED
YSM Chartered Accountants logo
YSM Chartered Accountants Professional Services
NOMINATED
Proton logo
Proton Manufacturing
NOMINATED
KDv Bedding logo
KDv Bedding Home & Lifestyle
NOMINATED
Zambia Daily Mail logo
Zambia Daily Mail Media & Communications
NOMINATED
Mfumu Nkazi Cooperative logo
Mfumu Nkazi Cooperative Agriculture & Finance
NOMINATED

Is your favourite brand on this list? Cast your vote and help recognise excellence.

VOTE FOR A BRAND →

HALL OF FAME

Celebrating Our Past Winners

Horeb Services Uganda Limited
Horeb Services Uganda Limited
Uganda
Service Excellence
Chandaria Industries
Chandaria Industries
Kenya
Manufacturing Excellence
Uganda Airlines
Uganda Airlines
Uganda
Aviation Excellence
Bidco Africa
Bidco Africa
Kenya
Consumer Goods Excellence
Fortune Butto (BUL)
Fortune Butto (BUL)
Uganda
FMCG Excellence
Kericho Gold
Kericho Gold
Kenya
Beverage Excellence
ROKO Construction
ROKO Construction
Uganda
Construction Excellence
CHINT Electric
CHINT Electric
Kenya
Technology Excellence
StarTimes
StarTimes
Uganda
Media Excellence

WHY PARTICIPATE

Driving Growth. Building Trust. Creating Impact.

For Businesses
  • Regional Recognition
  • Increase Brand Visibility
  • Build Customer Trust
  • Gain Media Exposure
For Investors
  • Discover High-Performing Companies
  • Identify Growth Opportunities
  • Network with Industry Leaders
For Governments & Institutions
  • Showcase Excellence
  • Promote Economic Development
  • Encourage Innovation

INVESTORS HUB

Connecting Excellence
With Opportunities

Connecting award-winning businesses with investors, buyers, importers and export markets across Africa.

  • Investor Matching
  • Export Opportunities
  • Import Marketplace
  • B2B Networking
  • Business Directory
JOIN INVESTORS HUB →
SABQA 2026

Countdown to Excellence

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MINUTES
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SECONDS
10 JULY 2026 LUSAKA, ZAMBIA
RESERVE YOUR SEAT →

OUR PARTNERS & SPONSORS

HOW THE AWARDS WORK

A Transparent & Credible Process

1

Nomination

Businesses, institutions, and leaders are nominated.

2

Research & Verification

Independent market research and evaluation.

3

Public Voting

Consumers participate in selecting the finalists.

4

Gala Awards Ceremony

Winners are announced during the prestigious SABQA Gala.

FROM THE CEREMONY

See the Award
in Action

East Africa Brand Quality Awards — Official Ceremony Coverage
Official Ceremony Coverage East Africa Brand Quality Awards · Uganda
East Africa Brand Quality Awards View All Media →

IN THE MEDIA

Latest News & Media

Official Ceremony Coverage
Official Ceremony Coverage
Brand Highlights & Winners
Brand Highlights & Winners
Award Presentations Recap
Award Presentations Recap
Full Event Highlights
Full Event Highlights
View All Media & Press →
SABQA Quality Excellence Award trophy

Ready to Showcase Excellence?

Join Southern Africa's most prestigious business platform.